Healthcare, rightfully so, is one of the most highly regulated of all industries. Veracity and accountability must not be compromised. But should regulation be the motivator of behaving ethically? When did our own integrity cease to provide the [...]
The difference between hearing and listening to your customer might at first seem semantic. Most companies proclaim to be customer centric and driven by their customers' every need. But the reality is that there are numerous competing interests [...]
Organizational change happens. Sometimes for good reasons and sometimes for bad. In both cases, most often change occurs gradually and in somewhat indistinguishable phases. People are placed into situations where unknowns outnumber certainties, and pathways forward are temporarily [...]
Commonly corporate brands are looked upon as vehicles for communicating with key external constituents including prospective and existing customers, investors and targeted media. Harnessed correctly, the corporate brand can also serve as the foundation for establishing and sustaining [...]
Brands are established and evolve for a variety of reasons. Some logical, others not. It’s imperative to step back regularly and evaluate whether your brand is relatable. Is it connecting with the people it targets? Is it connecting [...]
Few people purposefully set out with the intention of settling. In fact, initial ideas are often big and bold. So what chips away at them? What erodes a great concept and leaves you with pieces that just don’t [...]
A young man, sixteen years old, had been struggling with horrible gastrointestinal difficulties and feeling a burning pain in his hands and feet. His doctor told him he was lactose intolerant and experiencing growing pains. He would come [...]
According to 2015 IMS Health Data, how many of the top 10 prescribed pharmaceutical brands have a Facebook page? The answer might surprise you. One. If you look at the top 10 pharmaceutical brands by sales, the number [...]
We’ve all heard it before. A service provider proclaiming that they are much more than a vendor – they are a true partner. The concept of partnership, however, has eroded into a cliché and there are myriad reasons why. [...]
When responsible for leading a brand, you are faced with the choice of staying the course, evolving or rebranding entirely. The drivers behind this decision may be market driven, strategic, political or personal. Understanding the motivation to reinforce [...]