As we jump into a new year, are you hopeful? Life has a tendency to swirl all around us – personally and professionally. Throwing unexpected opportunities and sometimes seemingly daunting obstacles in our way. Life challenges us to make [...]

One of the most fundamental tenets of marketing is listening to your customers. Every pharmaceutical, biotechnology and medical device company boldly proclaims that they put the patient first and work closely with practitioners to assure that unmet medical [...]

Whether your brand is just being unleashed in the market or it’s been competing for years, here are five simple questions to ask yourself to see if it is performing the way it should.  1. If [...]

There is an inextricable connection between the characteristics that make an individual an effective leader and those that help establish and maintain true brand leadership. Taking a step back to examine these traits within ourselves and how we [...]

For more than 130 years, the National Institutes of Health has been dedicated to expanding the boundaries of our knowledge with the goal of improving healthcare for all. Today, the NIH is the largest agency for biomedical research [...]

This February 28th 2017 marks the tenth annual Rare Disease Day. It’s a time when we can together sound a clarion call to make sure everyone understands the significance of what it means to live with a rare disorder. This [...]

We’ve all been in meetings, workshops advisory boards and brainstorming sessions where, even with the best of intentions, chaos reigns. The reality is that in any group of people, there will always be a range of factors that [...]

As we welcome 2017, it is an opportunity harness all that we have learned and apply it to a fresh and reinvigorated start. In that spirit, here are five new year resolutions that we can embrace as an [...]

You’ve launched your brand both internally and externally. Customers are purchasing your product or service. Sales are being generated. But when is the last time you performed a brand audit? Your bottom line alone is not necessarily informative [...]

Words matter. They are the building blocks of how we communicate. Frequently brands will create a lexicon or phraseology to describe features and benefits, and to capture the essence of what makes the brand different and special. Achieving [...]