Together, What Will We Spark Next?
The new year is here and with it comes the opportunity to approach your brand and the market with a refreshed sense of purpose and commitment. Here are 10 quick tips to spark thinking and guide engagement. [...]
Five Ways to Be Your Virtual Best
The new year is here and with it comes the opportunity to approach your brand and the market with a refreshed sense of purpose and commitment. Here are 10 quick tips to spark thinking and guide engagement. [...]
Hospitality in Healthcare
A simple truth is that we all like to be made to feel special. Paying careful attention to individuals’ needs and addressing them without compromise are the underpinnings of the hospitality industry. The word “hospital” is derived from [...]
Five Questions to Ask to See If Your Organization is Patient-Centric
There’s not a biotechnology, pharmaceutical or medical device company that does not claim to be focused on patients. But there is a significant difference between trying to answer an unmet medical need that will help patients and having [...]
A Rare Privilege
Thursday, February 28 is Rare Disease Day, a day dedicated to raising awareness of rare disorders and their impact on the lives of patients. In Acom Healthcare’s 34 years, we have had the privilege of teaming with patients, [...]
10 Tips for Healthcare Brand Leaders for 2019
The new year is here and with it comes the opportunity to approach your brand and the market with a refreshed sense of purpose and commitment. Here are 10 quick tips to spark thinking and guide engagement. [...]
The Difference Between Disease Education and Awareness
5 Criteria Your Outreach and Engagement Should Meet Many don’t make a distinction between disease education and awareness, but the difference can be profound. If you are not viewing your indicated conditions through the lens of [...]
It’s a Small World. Is Your Brand Built to Travel?
Advances in technology have helped dissolve borders and make global exposure to brands almost unavoidable. Although instinctively this would appear to be an asset to any brand manager, the truth is that many factors need to be addressed [...]
What is Your Company’s Corporate Culture and Why Does It Matter?
Corporate culture matters. It is a direct reflection of a company’s leadership, and ultimately contributes to the company’s overall success. Senior management is responsible for setting the tone and cultivating the values that will ultimately drive the company. [...]
A Rare Opportunity
Every year on the last day in February, a very special community comes together to recognize those people affected by rare diseases. Families, friends, practitioners, industry and so many more, unite around the need to bring greater attention [...]