Brands are established and evolve for a variety of reasons. Some logical, others not. It’s imperative to step back regularly and evaluate whether your brand is relatable. Is it connecting with the people it targets? Is it connecting [...]
You can’t paint all 18-34 year olds with the same brush. Learn about this complex and influential demographic in Nielsen’s new Total Audience Report. Read the report. by Jonathan D. Katz [...]
What to expect as 2016 moves forward? This insightful information from EY provides a number of key insights on how the biopharma industry is evolving. Read the report. by Jonathan D. Katz [...]
Few people purposefully set out with the intention of settling. In fact, initial ideas are often big and bold. So what chips away at them? What erodes a great concept and leaves you with pieces that just don’t [...]
When it comes to reaching audiences, radio remains relevant. Learn more about this important medium and its impact in the new Nielsen report. Read the report. by Jonathan D. Katz [...]
The balance between delivering high quality care and controlling cost continues. The latest Deloitte report takes a comprehensive look at this issue and provides some valuable insights. Read the report. by Jonathan D. [...]
A young man, sixteen years old, had been struggling with horrible gastrointestinal difficulties and feeling a burning pain in his hands and feet. His doctor told him he was lactose intolerant and experiencing growing pains. He would come [...]
There are currently 7,000 known rare diseases, half of which affect children. PhRMA reports on the process made on this scientifically complex health challenge from 2005 to 2015. Read the report. by Jonathan [...]
Geneticist Jennifer Doudna co-invented novel technology for precisely editing specific genes. This scientific advancement could lead to treatments for genetic diseases, but also commands a discussion regarding the ethics of this new tool. Watch the [...]
According to 2015 IMS Health Data, how many of the top 10 prescribed pharmaceutical brands have a Facebook page? The answer might surprise you. One. If you look at the top 10 pharmaceutical brands by sales, the number [...]