Discover how neuroengineer Ed Boyden is using the same polymers found in baby diapers to better understand molecular changes that can lead to epilepsy, Alzheimer’s and other disorders. Watch the TEDtalk. by Jonathan [...]
The difference between hearing and listening to your customer might at first seem semantic. Most companies proclaim to be customer centric and driven by their customers' every need. But the reality is that there are numerous competing interests [...]
PhRMA in partnership with the ALS Association has released a 2016 summary report of medicines in development for rare diseases. This informative overview provides an excellent snapshot of the progress being made in specialty drug development and features [...]
The Centers for Disease Control and Prevention has released a state-by-state summary of the progress being made in addressing healthcare associated infections. See how your state is doing. Read the report. by Jonathan [...]
Organizational change happens. Sometimes for good reasons and sometimes for bad. In both cases, most often change occurs gradually and in somewhat indistinguishable phases. People are placed into situations where unknowns outnumber certainties, and pathways forward are temporarily [...]
The Medicare Payment Advisory Commission (MedPAC) is an independent congressional agency established to advise the US Congress on issues affecting the Medicare program. Read the Commission’s 2016 report. by Jonathan D. Katz [...]
The average 30-second television ad costs approximately $342,000 to produce. Just how memorable are the ads that are being created? Nielsen’s findings might surprise you. Read the report. by Jonathan D. Katz [...]
Commonly corporate brands are looked upon as vehicles for communicating with key external constituents including prospective and existing customers, investors and targeted media. Harnessed correctly, the corporate brand can also serve as the foundation for establishing and sustaining [...]
Substance is still king, but don’t kid yourself – how you package that substance really does influence the decision to purchase and the overall brand experience. Learn what Nielsen discovered about the details and why they matter. [...]
Ever wonder how our brains work when we are communicating? Renowned neuroscientist Uri Hasson talks us through a neural mechanism allows us to transmit brain patterns, sharing memories and knowledge. Watch the TED Talk. [...]