As we welcome 2017, it is an opportunity harness all that we have learned and apply it to a fresh and reinvigorated start. In that spirit, here are five new year resolutions that we can embrace as an [...]
Neuroscientist Rebecca Brachman discusses how sometimes science reveals unexpected rewards including potential breakthrough treatments in this interesting and controversial TED Talk. Watch the talk. by Jonathan D. Katz
You’ve launched your brand both internally and externally. Customers are purchasing your product or service. Sales are being generated. But when is the last time you performed a brand audit? Your bottom line alone is not necessarily informative [...]
This provocative presentation addresses the possibility of accurately observing patients remotely through wearable electronic health monitoring patches. Watch the TED Talk. by Jonathan D. Katz
A new report from Nielsen addresses how the relationship between corporate reputation and brand equity can help support your business goals. Read the report. by Jonathan D. Katz
The relationship between what we eat and our health is indisputable. Learn about ingredient and dining-out trends from around the world in this fascinating report from Nielsen. Read the report. by Jonathan D. [...]
Words matter. They are the building blocks of how we communicate. Frequently brands will create a lexicon or phraseology to describe features and benefits, and to capture the essence of what makes the brand different and special. Achieving [...]
The process of developing a trade name for a pharmaceutical brand and the government’s criteria for evaluating names are complex. The FDA’s updated guidance provides valuable insights. Read the guidance. by Jonathan D. [...]
Healthcare, rightfully so, is one of the most highly regulated of all industries. Veracity and accountability must not be compromised. But should regulation be the motivator of behaving ethically? When did our own integrity cease to provide the [...]
Amy Grogg, President of AmerisourceBergen Consulting Services details how market growth is driving demand for data-driven value propositions. Learn how payer trends are revealing the need to prove orphan drug value and their effect on commercial strategies. [...]